Creativity is indeed booming during this current pause. And, as print publications squirm to define their Pandemic Plan B, others are simply finding ways to capture a fashion shoot in-house, literally. Case in point was Bella Hadid and Simon Porte Jacquemus’ At Home campaign, released today and shot by photographer Pierre-Ange Carlotti via FaceTime.
Closer to home, Sydney’s Pecoraro sisters, stylist Jess and model Roberta, have captured their own DIY at home shoot spotlighting Fendi. “It’s actually perfect as we have both been able to be creative together during this downtime and really support one another,” says Jess. “Robby will ask me to style her up some content shoots at home and I’ll generally ask her for all the tips for getting the perfect shot, which I am yet to master!”
The sisters transformed their living room into a makeshift studio and asked photographer Ashleigh Larden to shoot them from afar. The results are impressive. “We had no expectations on how it should look which was quite a nice change as so much of what we do is having to follow specific briefs. The overall vibe was to get some really awesome shots of Fendi’s SS20 collection.”
The coronavirus pandemic has wreaked havoc across the global fashion industry. As revenue plummets and stores remain closed for the foreseeable future, the future of fashion is quite literally hanging by a thread. At GRAZIA, we’re using this pause to spotlight labels’ last collections, pre-pandemic. “I think this isolation period is forcing us all to start thinking outside the box and to change things up in the industry,” she says. “It’s quite a scary time for our industry but I do think we will come out of this better and stronger with some really amazing changes if we all stick together and support one another.”
We want to see your best at home fashion shoots. Tag #InHouseWithGrazia to be featured!