Ariana Grande is almost as well known for her signature brunette ponytail as she is for her singing voice, with the singer never venturing too far from her signature style. For the entirety of her career, Grande has almost always opted to pull her mermaid-length hair back into a tight, sleek up-do. So much that even she’s aware her beauty go-to is a meme.

So when the 29-year-old casually logged onto Instagram today to upload a photo of herself with that same signature pony, but with the addition of a brand new head of bleached blonde hair, she knew she was about to break the internet.

“New earrings,” Grande jokingly wrote alongside a photo that showed her with platinum blonde hair and matching light blonde eyebrows.

In the five hours since she posted her new look, Grande’s post has received over 4 million likes — and counting. Given the last time a celebrity’s bleach job broke Instagram was Billie Eilish, whose shaggy lob debut earned her a cool 22.7 million double taps, we’d say there are a few (million) more where that came from.

Though Grande didn’t tag the stylist behind the transformation, celebrity hairstylist Chris Appleton, who’s also the man behind Kim Kardashian’s Marilyn Monroe Met Gala hair, quickly commented on the post, writing, “Ohh Hi old friend 🫶🏻🫶🏻🫶🏻”. Meanwhile, other fans wrote, “A BLONDE DIVA”, “Obsessed is an understatement”, and, “blondiana just shattered the internet.”

As Page Six notes, Grande’s hair transformation is likely for her role in the forthcoming Wicked movie, for which she’s been cast as the bubbly blonde haired, Glinda the Good Witch.

Cynthia Erivo has been cast as the green-skinned Elphaba for the film adaptation of the popular Broadway musical, which will be split into two parts: the first released on Christmas Day 2024 and the second following exactly one year later. That means there are likely to be plenty more blonde Grande moments to come.

thoughts?