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In a world where fashion and fragrance often intertwine, American fashion designer Narciso Rodriguez has emerged as a revolutionary force, equally impacting both with evocative concepts that are elegantly simple yet rich in context. Now, two decades since his debut scent For Her was released, Rodriguez unveils a new chapter to his olfactive story: All Of Me, a fragrance that mirrors his transformative impact on fashion and vision for modern women. “This fragrance captures a sensuality and beauty that has an ageless spirit,” says Rodriguez, speaking exclusively to GRAZIA. “One that is pure and modern and made for all women. It has a quality that is universally feminine and made for a confident woman.”
All Of Me is not just a scent; it’s a prism through which femininity is both celebrated and reinterpreted for a new generation. This fragrance encapsulates the spirit of self-assured, free-spirited women who embrace their uniqueness unapologetically, crafting their own narratives with vibrant individuality.
The conceptualisation of All Of Me began with a singular vision–a floral fragrance unlike any other, with the rose at its heart. The rose, a symbol of beauty and love, has long held a revered place in perfumery. Yet, in Rodriguez’s hands, it transforms into something abstract, something dream-like. He collaborated with perfumers Dora Baghriche and Daphné Bugey, two creative minds who shared his vision of redefining floral fragrances. Their innovation was to pair the traditional femininity of the rose with the unexpected masculinity of geranium. This blend gave rise to a new, edgier rose–a symbol of modern, assertive femininity.
Through this pioneering yet novel approach, Baghriche and Bughey succeeded in creating a scent that’s not just assertive but complex and modern. This innovative blend challenges traditional fragrance codes, just as For Her did two decades ago. The resulting scent is a testament to the wearer’s confidence and individuality, a reflection of a woman who is unafraid to express her true self.
“I had been working on different variations of All Of Me for some time,” explains Rodriguez. “When the final version arrived, I was completely seduced by its unusual beauty. The depth and richness of rose and geranium fused together to create something quite unique and feminine.”
The fragrance’s opening notes paint a stunningly rich portrait of its hero note, featuring the fresh dew of rose petals and a precious infusion of rose centifolia from the legendary fields of Grasse. The scent evolves into a kaleidoscope of florals, with magnolia’s essence adding texture and black iris providing a powdery depth. The daring note of geranium bourbon fuses with the rose. This blend is further enriched with the allure of tuberose and the honeyed depth of rose centifolia absolute, eventually settling into a lasting embrace of amber and sandalwood.
At its core, All Of Me features a creamy, enveloping evolution of the rare Egyptian musc–a signature element in every Narciso Rodriguez fragrance. This musc is blended with six distinct notes, each adding a unique dimension–softness, luminosity, or a rich, woody texture. The addition of milky notes to these muscs creates a new creamy sensuality, redefining the iconic Narciso Rodriguez musc. “[That] musc imbued a warm sensual layer,” says Rodriguez.
In All Of Me, the rose transcends its historical symbolism of femininity and love, embodying the multi-dimensional aspects of womanhood. It speaks to the strength, complexity, and allure of the modern woman, much like Rodriguez’s fashion designs that have long celebrated these very qualities. The fragrance, like his fashion, is a tribute to the timeless elegance and the ever-evolving nature of femininity. All Of Me is not just a scent; it’s a narrative of empowerment, individuality, and the eternal dance between tradition and innovation–a true reflection of Narciso Rodriguez’s enduring legacy in the worlds of fashion and fragrance.
The accompanying campaign is equally poignant, brought to life by Argentinian model Mica Argañaraz, a familiar face on the Rodriguez runways. “I loved walking his fashion shows and he is such an icon in the fashion industry,” says Argañaraz. “When you’re doing shows you don’t always get to spend time with the designer, as things are so hectic backstage at big runway shows.”
But being the face of a fragrance is more than just the image – you become part of the story itself, embodying the qualities that the scent endeavours to evoke. So how does All Of Me smell to Argañaraz? “It’s really hard to describe, because it’s floral, but it’s really not like any other floral fragrance I have ever smelled. It has this really intoxicating quality–when I first tried it, I couldn’t stop going back to it. I feel like when you wear it, it really becomes one with you–it seems to somehow work with whatever mood I’m in and whatever I’m doing.”
At 62, the Rodriguez name has become synonymous with minimalist elegance in fashion and it’s an aesthetic that seamlessly transitioned into the world of perfumery. His Cuban-American heritage and architectural precision in design have culminated in a signature style that’s both modern and timeless. His creations, often featuring streamlined silhouettes and luxurious fabrics, have graced the world’s most prestigious runways and red carpets. This philosophy of sophistication and understated luxury is profoundly reflected in his approach to fragrance creation. “The fragrance collection is a great reflection of my design work,” he explains. “I love things that last, that you love and treasure forever. That becomes a part of your life. The design and craftsmanship are key to this foundation. The ready-to-wear collection and fragrance collection reflect each other well.”
Narciso Rodriguez All Of Me. From $115. SHOP NOW
