Australian Fashion Week
Bassike. Credit: SonnyPhotos

Gone are the days when Australian Fashion Week was exclusive to designers, journalists, stylists, buyers and influencers. Recent years has seen the lauded event opened to the public and with the inaugural Afterpay Australian Fashion Week in 2021, this is your invitation to attend. ‘AAFW: The Experience’ welcomes consumers to view a selection of see-now, buy-now runway shows on the official AAFW schedule. For the first time, consumers will be able to shop directly from the runway using Afterpay.

AAFW will take place 31 May – 4 June, 2021, live at Carriageworks, Sydney and virtually at australianfashionweek.com.

Runway show experiences range from $119 to $349, while The Talks are priced at $59. AAFW: The Experience tickets are now available online here, with customers able to purchase using Afterpay.

Australian Fashion Week
Alice McCall. Credit: SonnyPhotos

This is what you can expect:

Monday 31 May, 7.30pm: AAFW’s blockbuster opening night showcase, with details soon to be announced.
Tuesday 1 June, 7.30pm: A see-now, buy-now runway from bassike, one of Australia’s leading designer fashion brands with a philosophy that centres on high-quality design and sustainable manufacturing.
Wednesday 2 June, 7.30pm: The original house of sustainability, designer Kit Willow of KITX will present a see-now, buy-now showcase of her luxurious positive impact women’s ready-to-wear.
Thursday 3 June, 7.30pm: Celebrating their 15th anniversary, Manning Cartell will return to the AAFW schedule with a see-now, buy-now show.
Friday 4 June, 7.30pm: AAFW will close with a collective showcase celebrating the future of Australian fashion.

The new platform follows 2020 where Fashion Week was cancelled and the country’s designers were forced to navigate new world order.

“AAFW: The Experience opens the doors of fashion week to directly advance designers’ retail businesses and creates opportunity to drive loyalty amongst new and existing customers,” said Natalie Xenita, Executive Director of IMG’s fashion events group, Asia-Pacific region. “We are thrilled to reconnect with live audiences at Carriageworks with this curated program of runway shows and informative fashion events, to entertain and engage fashion’s most passionate consumers.”

SYDNEY, AUSTRALIA – MAY 16: A model walks the runway during the Carla Zampatti show at Mercedes-Benz Fashion Week Resort 20 Collections at Carriageworks on May 16, 2019 in Sydney, Australia. (Photo by Sam Tabone/WireImage)

AAFW’s ongoing series of culturally-enriching conversations, AAFW: The Talks, will return in 2021 with topics including:

Passion for Purpose, Monday 31 May, 6pm: Authenticity is an important currency in today’s tumultuous world. In a culture overwhelmed with marketing, how can brands cut through using experiences and content to share their values and form deeper relationships with new and existing customers?
Wonder Women, Tuesday 1 June, 6pm: Australia’s brightest creative minds across industries who are pioneering ideas and breaking ground both internationally and on home soil share their experiences to inspire a fresh perspective on collaboration.
Fashioning the Future, presented by City of Sydney, Wednesday 2 June, 6pm: The public dialogue around sustainability in fashion often begins and ends with the environment, but the human implications are far reaching. Unpacking the bigger picture around social sustainability.
Generation: NXT, Thursday 3 June, 6pm: Australian fashion’s next generation of designers share the challenges and opportunities of working during the pandemic, and where they see the future of our industry.

Mark your calendars for May and June, Afterpay Australian Fashion Week promises a full week of local and pioneering fashion.

thoughts?