Fresh off her Top Billboard 200 album win at the 2016 Billboard Music Awards, emphatic singer Adele released the official video for her track Send My Love (To Your New Lover).
Shot in London and directed by Patrick Daughters, the British powerhouse wore a romantic, floral Spring 2016 Ready to Wear Dolce & Gabbana dress, where multiple Adeles appeared hypnotically in kaleidoscopic form. The single marks the third offering from the record breaking album 25 which sat at the top of the Billboard 200 for ten consecutive weeks and follows singles When We Were Young and Hello. The gown was chosen with longtime stylist Gaelle Paul, something the garment-selector says was based on what the director wanted to achieve in the video. It was the first time the singer has worn Dolce & Gabbana.
“It was really about what he needed from the dress,” Paul told Billboard. “It was quite dark, the background, and we needed something that would show up against that. [The end choice] was so on trend: the flow-y elevated hippie kind of thing that has been going for three to four seasons now. It’s a great trend – I love the 60s and 70s reference and Adele wears it beautifully.”
Currently on her world tour in Europe, Adele was not able to attend the BMA’s, despite being nominated for eight awards. The good news though is that despite dropping her new video just hours ago, you can shop her exact dress right now for AUS$8029.
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