“For me, a lot of my creative concepts come from discovering old house codes and then creating new ones,” says Riccardo Tisci, Chief Creative Officer for Burberry. “I have always loved going into the archives and that is where I found the inspiration for this Pocket Bag.”
For Tisci, this was in the Burberry Animal Kingdom, a house code first established by founder Thomas Burberry – who chose to present his company with an emblem of a knight on a horse and for his family crest, a unicorn – codes Tisci has continued to evolve into new animal prints and motifs each season.
“For Burberry’s first ever bag campaign, I knew that I needed to give the Pocket Bag a powerful modern energy and so together with Katy, Inez and Vinoodh we developed an exciting campaign inspired by Burberry’s Animal Kingdom,” he explains. “Animals have always been a creative obsession and signature of mine, and it was so amazing to see Bella Hadid bring this to life as the panther. She has this fierce power and raw femininity that perfectly embodies the animal spirit.”
Indeed, the new campaign fuses this ferocious spirit and intimate femininity, reinforcing both Thomas Burberry and Riccardo Tisci’s recognition of the power and symbolism of animals. In her second campaign for Burberry, Hadid is captured in a series of images and videos by Inez and Vinoodh, with styling by Katy England, makeup by Burberry Global Beauty Director Isamaya Ffrench and hair by Christiaan Houtenbos.
A new signature designed by Tisci, the structured tote pays homage to Burberry’s rich heritage by drawing inspiration from an archival Burberry bag. The original silhouette is reinterpreted by adding a front pocket and leather taping, adding that Tisci touch. Crafted in Italy, the bag is finished with contrast topstitching and hand-painted edges, while its combination of leather and canvas harks back to the brand’s equine heritage.