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Mercedes-Benz Fashion Week Australia – known colloquially as MBFWA, an ungainly mouthful of an acronym IMHO – is a fascinating anthropological study in extremes.
The hypothesis: what happens when you put an entire industry notorious (and often unfairly characterised) for its fickle and myopic folk through a high pressure ringer that deprives them of sleep, nutrition and perspective?
The results: five exhilarating and exhausting days that are liberally embellished with world class hyperbole the likes of which haven’t been seen since September 9, 2008 – the date on which The Rachel Zoe Project first aired.
Forged in the crucible of Fashion Week, here are #literally the best #overheards we’ve been privy to over the last two and a half days. With three days to go, you can expect things to get a lot more interesting from here on in.
Make sure you’re following GRAZIA on Facebook, Twitter, Instagram and Snapchat (@graziaau) for more from the front row, backstage and beyond at MBFWA.
In the accreditation collection queue at #MBFWA: “How the mighty have fallen. I used to send an intern to collect my pass” #GRAZIAOverheard
— GRAZIA Australia (@grazia_au) May 16, 2016
“Does my hair look dry?” The important questions are being asked at #MBFWA #graziaoverheard
— GRAZIA Australia (@grazia_au) May 16, 2016
“I am done with heels. It’s game over for this gal” #GRAZIAOverheard at #MBFWA
— GRAZIA Australia (@grazia_au) May 16, 2016
“There are just so many slip dresses and fresh blow dries here I can’t deal with it” #MBFWA #GRAZIAOverheard
— GRAZIA Australia (@grazia_au) May 17, 2016
“All I can smell is Commes des Garçons” Overheard upon entering the Karla Špetić show #GRAZIAOverheard #MBFWA
— GRAZIA Australia (@grazia_au) May 17, 2016
“This is a crush. If there’s a fire, we’re all dead” #GRAZIAOverheard in a yoga studio at Christopher Esber #MBFWA pic.twitter.com/ccC5JCLAS2
— GRAZIA Australia (@grazia_au) May 17, 2016
“Fashion week has a beginning, a middle, and no end to the drama” #GRAZIAOverheard at #MBFWA
— GRAZIA Australia (@grazia_au) May 17, 2016
“Mark Vassallo told me to get the **** out of his way. That’s how you know you’ve arrived” #GRAZIAOverheard
— GRAZIA Australia (@grazia_au) May 17, 2016
“Honestly, my hair is iconic” #GRAZIAOverheard #MBFWA
— GRAZIA Australia (@grazia_au) May 17, 2016
Tile image: Tumblr
Cover image: Sonny Vandevelde