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The original LOVE bracelet, introduced in 1969, was born from the radical belief in connection: a solid oval fastened by a screwdriver, transforming jewellery into a gesture of commitment. Over time, it expanded into rings, pendants, diamond-set iterations and multiples—each version carrying the same clarity of line and cultural impact. With its latest evolution, Love: Unlimited, Cartier continues this lineage with a more daring path, rethinking not just the motif, but the mechanics.
Flexible, refined and designed to move with the modern wearer for years to come, Cartier’s new Love: Unlimited collection serves as a natural extension of an icon. It preserves the clean geometry of the original LOVE bracelet while introducing a softness and fluidity that ushers the piece into a new era.
Years in the making, Cartier’s esteemed designers and craftsmen painstakingly developed this new flexible construction, working through more than a hundred prototypes to transform what was once rigid into something completely responsive. Miniaturised gadrooned links create the bracelet’s structure, each punctuated by polished screws that honour the visual identity of LOVE. Their spacing is carefully calibrated for each bracelet size, keeping the proportions balanced and intentional.
The clasp is one of the collection’s quiet triumphs: a patent-pending invisible system operated by a screw, yet integrated so seamlessly it appears as an unbroken ribbon of gold. There is no hinge to interrupt the design, no visible closure—just continuity. The bracelet becomes easy to put on, effortless to wear, and supple enough to follow the body’s natural movement.
On set, that movement becomes part of the story. As model Aïda Atarssa turns, walks, and gestures, the bracelets shift with her—never stiff, never fragile. Worn alone, it forms a clean, minimal line; stacked, it builds into a rhythm. The stylistic possibilities feel open, intuitive and unfussy. The pieces adapt without demanding attention, yet they anchor each frame’s mood.
One of Love: Unlimited’s defining innovations is its ability to connect, guided by the timeless sentiment that our most precious bonds may extend far beyond romance. Each bracelet can link to another, allowing them to be worn in pairs or expanded into a longer chain. It’s a simple mechanism that carries multiple interpretations. The accompanying ring echoes the same codes, translating the miniature gadroons and polished screws into a smaller but equally considered form.
What emerges is a design that respects the past while moving decisively into the present. It maintains the precision, clarity and iconic motifs that made Cartier LOVE the enduring symbol it is, but introduces comfort, motion and new possibilities for personal expression.
As Atarssa leans against a stark studio wall, with architectural silhouettes, crisp whites, and sensual sheers, the duality at the heart of Love: Unlimited becomes clear. It’s engineered with intense technical mastery, yet the result is something effortless. It holds the weight of legacy, yet wears like something entirely new. It slips into daily life without insistence and quietly changes the way each moment looks and feels.
Clean, modern and thoughtfully reimagined, Love: Unlimited marks a confident new chapter for Cartier—an icon made lighter, more flexible and ready for whatever comes next.
SHOP THE CARTIER LOVE UNLIMITED COLLECTION HERE.
CREATIVE DIRECTION: MARNE SCHWARTZ. PHOTOGRAPHY: JAKE TERREY. FASHION DIRECTION: KIM PAYNE. HAIR: JEAN-LUC AMARIN. MAKEUP: SONIA ABAD. SENIOR PRODUCER: STEFF HAWKER. PRODUCER: FATIMA MOURAD. CASTING DIRECTOR: JEAN-MARC MONDELET. LIGHTING ASSISTANT: SCAR SALARIO. MODEL: AÏDA ATARSSA / IMM AGENCY
THIS FEATURE IS PUBLISHED IN THE 24TH EDITION OF GRAZIA INTERNATIONAL. ORDER YOUR COPY HERE.
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