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You’ve got to give it to the girl, these past few months Hailey Baldwin has successfully shed any flicker of a ‘famous for being famous,’ label. The model, Hollywood darling and member of Kylie Jenner’s inner circle has aligned herself with classic American brands like as Tommy Hilfiger as well as Australian accessories label, The Daily Edited, and now Baldwin has bagged her first beauty contract with ModelCo Cosmetics.

Set to launch her own Hailey Baldwin for ModelCo colour collection, the IT-girl said of the collaboration: “The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas” said Hailey Baldwin.

Baldwin shared her excitement over the partnership on Instagram, saying: “So excited to reveal my exclusive limited edition, cosmetics collaboration with @modelco_cosmetics. #TheBeautySquad COMING SOON ? Join my list at www.modelcocosmetics.com #ModelCo”

With past faces for the brand including Australia icons such as Elle Macpherson, Cheyenne Tozzi and the Minogue’s, as well as international model, Rosie Huntington Whitely, ModelCo’s founder and CEO, Shelly Barrett appreciates Baldwin’s fresh, Insta-girl appeal. “Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey’s fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand.”

Hailey Baldwin for ModelCo collection will be available in November on the brand’s website as well as at Mecca Maxima, but customer’s encouraged to pre-register for this set-to-sell-out collection at www.modelcocosmetics.com