The Giving Movement launched in 2020 and it has expeditiously become one of the top athleisure brands in the Middle East, and specifically Dubai thanks to all our favourite influencers and their running errands’ outfits. Due to their unmatched quality, the brand has since become a cult classic for most people in the region. The ethos of the brand is to encapsulate sustainability and charity simultaneously; and they have done it once again, releasing a new sub-brand called FIFTYMADE©.
The new venture FIFTYMADE©, remained true to the brand’s purpose but branched out to explore bio-based materials, engineering their first product: eco-conscious slides made of bio sugarcane. This concept has never been done in the Middle East which makes the brand one of the first to ever do it. The sugarcane used is ethically sourced all the way from Brazil to fulfil your fashion needs while reducing greenhouse emissions.
The I’m green™ collection will be released in limited quantities, only 50 of each colourway will be available for sale. The colours include The Giving Movement’s best selling: moroccan blue, fuchsia pink, khaki, mushroom, grey and black for now; the brand has stated they have plans to release a broader range of the collection with varying colours in September. The silhouette of the slippers feature a mix of street-style and futuristic aesthetic in a subtle manner making it the ideal summer companion, as the minimal look can be styled with most outfits to make it comfier and not only be beach-slippers. Get your summer slides before they are sold out HERE
